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Armor develops in house games and sponsors independent developers, funding their creations and offering revenue sharing across their advertising platform. The other free games developer previously mentioned Armor games are the larger of the 2. A small advert is shown whilst each game is loading in a web browser developers and publishers earn money from game impressions and advert clicks. One of their advertising platforms is through the previously mentioned Mochiads, a major advertising platform for both game developers and game publishers who earn revenue from publishing games. Ninjakiwi has established a loyal fan base whose range is published across hundreds of medium to large-sized gaming portals. Some of their successes include:īloons – Including the player packs, more bloons, and even more bloons, tower defense games, hot air balloon, balloons pop 3 As their brand has received greater exposure over the past year, they have branched out from their original success of Bloons to produce other games with different concepts some have been received with more enthusiasm than others. Ninjakiwis’ list of games is expanding rapidly. Developers are now creating games targeted specifically at certain age ranges, including teens, young adults, and mums.

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This demographic has caught the attention of many blue-chip companies, including mobile giants Orange and O2, who regularly advertise through Mochiads – an in-game preloading ads platform.Īs the advertising revenue increases for free games, so will the creativity, detail, and complexity of their design. What’s more intriguing are the demographics behind casual game players, with a considerable percentage of the audience being young adults. If you compare such an audience exposure rate to the most popular video watched on youtube, it is easy to see why advertisers are turning to free online games to reach global audiences.

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The first Bloons game was introduced back in mid-2007, and the series has already been played hundreds of millions of times. Ninjakiwi has an in house team of developers they are owners of the top-rated games named Bloons. Casual gaming, both free and paid downloads, have become so huge online that the genre has the greatest presence in the world’s most highly trafficked websites. Reasons why Mobile Gambling is on the Rise Todayīehind such successes are talented flash game designers and coders usually, one or two experienced designers plant the seeds from which top free gaming websites flourish.

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These are two of the more popular and innovative gaming developers, with Armor Games holding a top 1000 traffic rating. Indeed some game developers also offer their own web portals, such Ninjakiwi and Armor Games.

Portals are in the greatest supply, with many gaming orientated sites offering the developers creations. Wide brand exposure can be gained from sponsoring free online games, and more companies are looking towards game sponsorship and in-game product placement as a serious advertising platform. Yet, even they are steadily growing in supply as more companies and brands look for sponsorship deals with high quality upcoming free games. Talented game developers are in more limited supply than publishers and portals. Free online internet gaming has exploded over the past 10 years and now comprises a large collection of game developers, publishers, web portals, and millions of casual game players.

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